Volkswagon Commercials

Box 42^20,003^^Barcode: 7631^Sun Roof: Simple ad showing how easily VW sunroof works -- Doyle Dane Bernbach^^Scenario: VW bug centered in all-white studio. Camera is up above car, looking down, a la Busby Berkeley. Sun roof is open and inside's a white guy, wearing glasses, peering up through sun roof. Honks horn twice. As he begins speaking, the overhead camera moves closer and closer to roof and guy.^^Script: Hello. Let me tell you about the Volkswagen sun roof. You can crank it open with one hand while you're driving. And if it starts raining, you can take the very same hand... (starts cranking sunroof closed; as he continues to speak, the roof closes over his face) ... and crank it closed (with camera moving in closer and closer, now closed roof fills shot) Fade out.^^Length: 20 secs.^^#33-11-44081^^Barcode: 7629^Steaming Radiator: Ever wish you owned a Volkswagen? -- Doyle Dane Bernbach commercial^^Script: Ever wish you didn't have radiator problems? Ever wish you didn't have a radiator? Ever wish you could sail through mud or snow? Ever wish your car didn't guzzle so much gas? The VW doesn't have radiator problems. In fact, it doesn't have a radiator. Its engine is air-cooled. Can't overheat in summer or boil over in winter. Its engine's in the rear so you can go in mud or snow. The Volkswagon cuts most bills in half. ^^Tag: Ever wish you owned a Volkswagen?^^Visuals: (Note: Most VW commercials have one set-up, or a simple premise to explain whole commercial. Not this one. This is a more typical commercial, with actual straightforward shots to accompany narrative.) A nondescript, balding, 1960's looking guy (in his 40's) is the star of this commercial. He doesn't own a VW, so spends much of the 60 secs. grimacing over the steaming radiator, the wheels of his car spinning in mud, the gas pump price wheel going up. Final shot: VW bug on country road, going by trees, telephone poles, into sunset towards hills while narrator delivers tag line.^^Length: 60 secs.^^#5-304-0^^Barcode: 7630^Walking: Nice and roomy, isn't it? -- spoof on how roomy VWs are -- Doyle Dane Bernbach commercial^^Opening shot: Black screen, save for two small squares of light in the distance.^^Script: We're talking to you inside a Volkswagen truck (sound of footstep against metal echo--the tiny squares of light get closer, larger. They're windshields, with wiper blades. Camera comes to stop.) Nice and roomy, isn't it? (Dissolve to profile of Volkswagen rolling screen left to right. Fade out.)^^Length: 20 secs.^^Note: Very typical, clever VW ad that surprises viewer while costing almost nothing to produce.^^#2-309-1^^Barcode: 7628^Ever wish you owned a Volkswagen? -- Doyle Dane Bernbach commercial^^Script: Ever wish you didn't have radiator problems? Ever wish you didn't have a radiator? Ever wish you could sail through mud or snow? Ever wish your car didn't guzzle so much gas? The VW doesn't have radiator problems. In fact, it doesn't have a radiator. Its engine is air-cooled. Can't overheat in summer or boil over in winter. Its engine's in the rear so you can go in mud or snow. The Volkswagon cuts most bills in half. ^^Tag: Ever wish you owned a Volkswagen?^^Visuals: (Note: Most VW commercials have one set-up, or a simple premise to explain whole commercial. Not this one. This is a more typical commercial, with actual straightforward shots to accompany narrative.) A nondescript, balding, 1960's looking guy (in his 40's) is the star of this commercial. He doesn't own a VW, so spends much of the 60 secs. grimacing over the steaming radiator, the wheels of his car spinning in mud, the gas pump price wheel going up. Final shot: VW on country road, going by trees, telephone poles, into sunset towards hills while narrator delivers tag line.^^Length: 20 secs (short version of one-minute commercial; description above for one-minute).^^#5-304-0