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SEALTEST ICE CREAM -- BOY EATING

Basic Information

Inventory ID 610359
Production Type SHORT^SPECIALS^COMMERCIALS
Release Year 197-
Running Time
Director
Cast
Country
Language
Donor Code 2853 - Packard Humanities Institute: Sabucat Collection
Collection Sabucat

Format & Technical

Format Size 16
Format Type SAFETY
Element Info PRINT
Film Base
Color Format COL.
Sound Format OPT^^^^
Item Holdings 1
Total Reels 1

Condition

Deterioration 0

Notes

Pallet 43: �60 secs.^^One in a series of Sealtest's "blatant lie" series (see Sealtest Ice �^Milk Lite n' Lively commercial).^^Scenario: We watch boy eat various ice cream novelties -- ice cream^sandwich, bars, cones while narrator intones: Worried about your kids^not eating well? Give them Sealtest Ice Cream sandwiches (or bars or^cones) -- they have as much nutrition as a glass of milk.^^Yeah, right... ^^Shot of ice cream bar equaling a glass of milk. But it's a trick:^narrator notes "ounce for ounce, as nutritious as milk" which means kids would have to eat four to six ice cream bars to equal one glass, along with all the extra calories, sugar and fat.^^Keywords: [Food misconceptions. Obesity. Dairy products. Dessert. Kids and food.]�^^-- MPP 02/16/2016

Inventory Items (1)

Reel # Barcode Can Size Reel Size Location Notes
1 SV0001232651 400ft S209-36C-11