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Sealtest Lite N Lively Ice Milk -- Cleaver

Basic Information

Inventory ID 612079
Production Type SHORT^SPECIALS^COMMERCIALS
Release Year 1970
Running Time
Director
Cast
Country
Language
Donor Code 2853 - Packard Humanities Institute: Sabucat Collection
Collection Sabucat

Format & Technical

Format Size 16
Format Type SAFETY
Element Info PRINT
Film Base
Color Format COL.
Sound Format OPT^^^^
Item Holdings 1
Total Reels 1

Condition

Deterioration 0

Notes

Pallet 43: �60 secs.^^Scenario: Ice cream with half the fat? Sure, it's Light and Lively's ice milk. Delicious, with less than half the fat of ice cream. (Cleaver goes through neapolitan half gallon). So you can eat twice as much.^^Note: beginning of confusing (and false) messages for consumers:portions getting larger is fine, consuming less fat means you can eat more. This 1970 ad shows one big reason why Americans have gotten so fat in the last 3 decades. ^^[Diet / Obesity / Eating Habits / Food Health]�^^Faded. -- MPP 03/02/2016

Inventory Items (1)

Reel # Barcode Can Size Reel Size Location Notes
1 SV0001234343 400ft S209-36C-02